Historic Newspapers

   Obama won a nobel peace prize.

The guardian/the observer

• They both have had consistently had a large circulation and has had a significant cultural and social influence.
• The media language used is reflects the representations of the UK National broadsheet newspapers un the 1960s.
• The observer was a significant and at the time, independent national newspaper.

Social, cultrul, historical and political contexts of the 1960s.

• In the 1960s, most producers an readers were white males, LGBT (male) producers did not go public and LGBT audiences would not be expected to be celebrate or discussed by the mainstream media.
• LGBT stories were VERY limited die to the closeted lifestyle by induviduals/communities.
• Newspapers in the 1960s did not report so much on female or ethnic minority political leaders, especially as there were so few.
• Celebrity culture did not exist, far less than today.
• Stories featured more hard news.
• Consumerism was beginning to develop in the 1960s, therefore newspapers did not carry much lifestyle/marketing content.
• Social change was a major issue in 1960s. Younger generations were demanding freedom (legalising homosexuality, legalising abortion. This was the complete opposite to older generation.
• the 19690s newspapers were political opinion-formers carried lots of political content. there was no 24 hour news, so this was only ways  for audiences to access political news.

1.) Tabloid

2.) IPSO (Independent press standard organisation)

3.) Scott Trust

Key Findings of historical covers

Media representation

• The domination of public life is ruled by men influencing representation.  Only one-women politician in all three front covers (also in very small writing).
• The influence of changes to gender roles in the 1960s reflected in the report on divorce reform - lawyers will urge divorce by consent.
• The 'police will appease marches" headline reflects the rise of protests by young people in 1960s.
• The representation of black power protests and of a, "mixed marriage" reflecting changing attitudes to race and ethnicity, image is small, not much dominance.
• Cold war attitudes reflected in the prevalence of spy stories such as Blake's prison escape.
• The, "jobs direction if prices and pay plan fails" headline reflects the political context of much greater state intervention in the economy in the 1960s. reflect poor economy of 1960s.
• large photo of royal family show the status of the royals and the importance.

Media Language 

• greater deference in the 1960s influencing more formal attitudes and language when referring to politicians as, "mr Wilson". = respect
• Lower cultural expectations of newspapers allowing poor quality printing and reproduction of photographs.
• The lesser development of consumerism influencing less self-promotion on the newspaper front pages and a layout dominated by a hard news copy.

Explain how media contexts influenced two changes in the front pages of The observer between the 1960s and now. refer to the set products you have studied in your answer (10)

One way media contexts have changed from the 1960s and now is through how in the 1960s the newspaper was black and white to colour. This is would've been from how technology wasn't up to date in those days and not much money was put into it. Moreover, black and white was much cheaper than a type of colour which many companies preferred. In addition, the quality of the newspaper is very low due to the writing not being as clear as it is now, also hardly any coloured newspapers were circulated in the 1960s. However, in newspapers now the colour is in colour and feel like much better quality. This would've been because much more money is now invested into the papers to make them catch readers eyes to maybe gain a higher audience, also they have much better quality with clearer images and writing. 

Another way media contexts have changed from the 1960s and now is through the representation of women in the The observer newspapers. This is shown in the 1960s how their would've been one reporter mentioned however in very small writing which not many would see. This is because men and women weren't seen as equals implying how women were seen as much more inferior than a male reporter. therefore suggesting the male dominated industry and how life was ruled mostly by men. However, Nowadays women and men as seen as much more as equals. This can be shown how women are seen as powerful not just cooks and women that look after children. therefore suggesting how over time gender roles have become much more equal between women and men. Moreover, women are much more represented now and there are many more female presenters.