Newspaper Ownership

 Explain two ways newspapers are funded. (4)

One way newspapers are funded is through advertisements. This is because brands can advertise their products which can give money to the newspaper. Another way is through subscriptions. This is because the audiences can pay money to them by reading more of the news. 

Ownership:

• Newspapers are not usually profitable but instead seen as a means of gaining social and political influence.
• As a result, they are often owned by rich individuals rather than a conglomerate. 

How much control do owners have:

• Owners are not expected to interfere obviously with their newspapers.
• Doing this would destroy the newspapers credibility.
• Editors are frequently interviewed in the media, they always deny that owners interferes with content.
• However, the owner appoints the editor and they have similar views to the owner.

The Scott Trust: The owners of the guardian/obsersver 

Their Values:

• Ensure the editorial independace.
• Appoint their editors
• Ensure newspapers continue their liberal traditions and do not affiliate to any political party.
• Promote the cause of freedom of the press.
• Encourage democratic freedom of speech and expression.
• Newspapers cannot be censored or controlled by the government.

The Guardian/observer values and beliefs:

• The will have liberal values as they are owned by the Scott trust
• They target audience are middle class who read this newspaper for its liberal viewpoint.
• They celebrate and cover stories of different genres, race, ethnicity and sexualities as all people of the world are of equal worth, showing they are liberal.
• Collaborate with readers and other to have greater impact.
• report fairly on people as well as power and find things out.
• Believe in the rights of each induvidual.