Ruby Paper 2 section B News

Kavanah - want to have a high quality journalism and want to appeal to middle class audience and fit in with trends. - want to be well trusted by their target audience if they have high quality journalism. as they can use more advanced technology, high standard photography. - the audience will spend their higher disposable  income if the papers are high quality. Readership: the total number of people who read a publication. Circulation: the number of newspaper copies that are distributed to newsagents and news stands on an average day. Audience profile - people who read the guardian are people that are middle- class who have a high disposable income to pay for these nice cars and expensive holidays. They have a interest in people eco friendly to the environment for example the electric car. have well paid jobs who can afford these nice cars and holidays who are able to use their money for these luxuries. also people who have enough money for the newspaper every day and week. Social...

 - readership figures would maybe increase as many more people would find it easier to read online. - the newspapers that are printed would decrease in reader's as its easier to read online How has online news affected print news? Clickbait : the use of sensational headlines or images to attract clickthroughs on a website. The Observer online follows the structure of its print edition, but there is far more prominence on lifestyle, food and sport stories. These areas don’t tend to dominate the front cover of a print edition. There are also more images/use of photography on the homepage. The observer are still owed by the Scott Trust though: - Believe in the rights of everyone Remember these: Celebrate individuality and diversity Promote democracy e.g. equality Appoints editor of the observer Print: Print versions provide much more detail on front page. Print is better technology for detailed writing. So easier to see Allows for much more varieties of layout as it is has a larger l...

Kavanah - that people judge on peoples appearance before they know the true story.  They all have a main image that will be featured in the newspaper.  They have the main masthead of the observer in bold to stand out. There is the main news headline in large writing. How the same fonts and same sizes. all serif font writing connoting to the formal newspaper. All have a main article. All have alliteration, engaging the reader making it memorable. Advertising. is in bright colours The Observers House Style.          1)   In the feb one they show multicultural at the top in the advertisement they show a women who is of a different culture showing representation not just while people.   Also has different cultures of foods.showing the multicultural society. In the march one there are women who play are male dominated sport.  Also the team has different cultures showing diversity that all diversities can be winners.     ...

    Obama won a nobel peace prize. The guardian/the observer They both have had consistently had a large circulation and has had a significant cultural and social influence. The media language used is reflects the representations of the UK National broadsheet newspapers un the 1960s. The observer was a significant and at the time, independent national newspaper. Social, cultrul, historical and political contexts of the 1960s. In the 1960s, most producers an readers were white males, LGBT (male) producers did not go public and LGBT audiences would not be expected to be celebrate or discussed by the mainstream media. LGBT stories were VERY limited die to the closeted lifestyle by induviduals/communities. Newspapers in the 1960s did not report so much on female or ethnic minority political leaders, especially as there were so few. Celebrity culture did not exist, far less than today. Stories featured more hard news. Consumerism was beginning to develop in the 1960s, therefore new...

  Explain two ways newspapers are funded. (4) One way newspapers are funded is through advertisements. This is because brands can advertise their products which can give money to the newspaper. Another way is through subscriptions. This is because the audiences can pay money to them by reading more of the news.  Ownership: Newspapers are not usually profitable but instead seen as a means of gaining social and political influence. As a result, they are often owned by rich individuals rather than a conglomerate.  How much control do owners have: Owners are not expected to interfere obviously with their newspapers. Doing this would destroy the newspapers credibility. Editors are frequently interviewed in the media, they always deny that owners interferes with content. However, the owner appoints the editor and they have similar views to the owner. The Scott Trust: The owners of the guardian/obsersver  Their Values: Ensure the editorial independace. Appoint their editors...

Kavanah   1- e   2- c  3- b  4- d  5- a   6- g  7- f   ABC- An independent industry- owned organisation in the uk, that audits and releases verified circulation figures for newspapers, magazines and digital media. What issues does the newspaper industry face?: People like to know the news straight away, like too impatient, so can see it online quicker. Its cheaper to read the news online rather than getting a paper. Anyone could stream anything online before telling the news. Fake news/propaganda. You don't know what to believe. Ai News needs to be concise. Comment base content  1)- What are online newspaper paywalls? - Paywalls- there are a link where you are able to donate money if they are particularly interest or like to support. The guardian doesn't have on but offers if you want to send a contribution.- so if funded by adverts and donations. 2)- By subscriptions and digital contributions  3-) Most people prefer the use of...