The Guardian and Observer Audiences

Kavanah

- want to have a high quality journalism and want to appeal to middle class audience and fit in with trends.

- want to be well trusted by their target audience if they have high quality journalism. as they can use more advanced technology, high standard photography.

- the audience will spend their higher disposable  income if the papers are high quality.

Readership: the total number of people who read a publication.

Circulation: the number of newspaper copies that are distributed to newsagents and news stands on an average day.

Audience profile

- people who read the guardian are people that are middle- class who have a high disposable income to pay for these nice cars and expensive holidays. They have a interest in people eco friendly to the environment for example the electric car. have well paid jobs who can afford these nice cars and holidays who are able to use their money for these luxuries. also people who have enough money for the newspaper every day and week.

Social Media

- The instagram account has 5.9 million followers.

- The Bio is showing how they are going to give high quality content.

- They get a high amount of views.

- They always try re iterate the values they have got for example diversity and equality. They adhere to Scott trust value, therefore appealing to modern audience

- They try and keep up to date with the younger audience.

- On, "x" they adhere to Scott trust values.

- the majority appeals to a more female readership compared to physical which appeals to more male audiences therefore trying to include all genders.

- they encouraged people to respond to stories making a community between readers, not just an average newspaper.

- They like active lifestyles and being healthy and the outdoors. around 2/3rds exercise weekly and are members of private gyms suggesting a high income. They like to try out news recipes and are willing to pay more for high quality. They like to splash out on holidays and particularly weekends away. they enjoy a variety of holidays. They fly more than an average customer.

Explain how the guardians socail media accounts meets the uses and gratification's theory (4 marks)

One way the social media accounts meet the uses and gratifications theory is how the guardians instagram account uses information. This is shown through how they provide factual information that can appeal to wide range of different audiences that are looking for different types of news, for example soft or hard news. Another way the social media accounts meet the uses and gratifications theory is through social interaction. This is because on the guardians instagram account the audience can comment on the post and people can respond to others views on the topic of news, As they may share opposing opinions. 

• Entertainment- can use humor which makes it more engaging for the audience through puns or alliteration.
• can use games and puzzles making it more engaging for audience 
• Can use human interests.
• hard news stories giving a sense of updating of events, e.g. political.
• opinions pieces give a range of options for affairs.
• celebrity and gossip parts, engages the reader.
• they write controversial stories to get a reaction from audience to encourage commenting.
• may feel a sense of belonging if they see a story that relates to them.